10 Customer Feedback Survey Templates

To retain customers, improve your services, and get more feedback, start using customer feedback survey templates. They simplify the process, making it easy to collect valuable insights at every stage of the customer journey.

In this article, we'll show you how to create surveys for your customers and introduce some of the best templates available to streamline your efforts.

How to Create a Customer Feedback Survey?

Creating surveys from scratch can be time-consuming and complex. involve.me simplifies this process with its user-friendly AI survey generator. You only need to input basic information about your objectives, and then AI does the rest, crafting a survey with your company's branding in minutes.

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involve.me offers a range of customizable templates designed to fit various business needs. Here are a few examples:

Each template is fully customizable, allowing you to tweak questions, add your branding, and adjust the design to match your company's look and feel.

After you edit the chosen template, publish your project and share it with your audience through email, social media, and other channels. You can also embed the feedback survey into your website like in the example below:

💡 Like the way this survey looks? It's a customizable template. Get it here.

A good template can make your life so much easier. Instead of starting from scratch every time you need to create a survey, you can use a tried-and-true framework that saves you time and ensures you get it right. Check this guide to learn what you can achieve with involve.me's survey tool.

With so many templates out there, finding the best ones can be tough. That's why we've put together a list of the top ten templates we know you'll love. These survey templates for your customers will streamline your work and deliver excellent results quickly.

1. Feedback Survey

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This survey template is one of the best for gathering customer feedback in an engaging and concise way. Its sleek and vibrant design is sure to catch the eye. The satisfaction scale uses emojis, from happy to sad, to make it more interactive and fun for your customers.

The template includes eight pages, giving you plenty of space to add questions, incorporate your logo, and customize it to fit your brand.

2. Promoter Feedback Survey

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The promoter survey template has a clean, simple design that focuses on keeping things brief and straightforward. It uses image-based responses with numbers from 0 to 10 to rate satisfaction—zero means very dissatisfied, while ten means completely delighted. There are also two sections where customers can share more details. The final page thanks customers for taking the time to complete the survey.

3. Customer Satisfaction Survey

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This customer satisfaction survey template lets you ask a variety of actionable questions, measure key metrics like response rates, and track customer sentiment over time.

With nine pages, it’s designed to gather detailed feedback from your customers, encouraging them to share comprehensive information about their experiences.

4. Coffeehouse Rating

This simple 4-question customer satisfaction survey template is ideal for business owners who want to boost client loyalty. It focuses on the product by asking specifically about "coffee" and "service."

The template's straightforward design ensures the questions are easy to understand, avoiding any unnecessary complexity. It's a great choice for businesses looking to see how well their service meets their customers' expectations. The use of icons and background elements adds a touch of authenticity, making it easy and inviting for customers to share their feedback.

5. Workshop Feedback Form

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Learn more about your customers with this comprehensive 7-page customer feedback survey template. If you offer a course, it's crucial to ask specific engagement questions to gather actionable insights.

This template includes satisfaction ratings and multiple-choice questions, along with open-text box questions that encourage customers to share detailed feedback. This helps you gain a deeper understanding of your clients' experiences.

6. Customer Satisfaction Survey

This nine-page template, with its vibrant themes and objective answer options, also includes comment sections for customers to share their thoughts and experiences.

This well-designed feedback survey is a valuable tool for identifying areas of concern. It provides management with essential information to make necessary changes and develop strategies for future customer satisfaction.

7. Workshop Feedback Survey

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This seven-page template is designed to gather insights about your customers' workshop experiences and includes an email form.

The feedback you collect with this template will be invaluable for improving your workshops. Since customers often only reach out when they have problems, sending out this survey lets you see if they're happy with your services and how you can make them even better.

8. Event Feedback Survey

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This event feedback survey template features eye-catching colors, making it engaging and appealing. It includes nine key questions that capture valuable insights about your event, helping you gather feedback from attendees and identify areas for improvement.

The questions cover various aspects such as the venue, organization, speakers, and overall satisfaction. The template also includes a few open-ended questions for detailed feedback, along with multiple-choice options for added convenience.

9. Customer Feedback Survey

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This template is designed to help you better understand the shopping experience in your e-commerce store. With a clean black-and-white theme, it provides a consistent and user-friendly platform for customers to share their feedback. The survey spans eight pages and features clear, detailed questions.

Customers can rate their experience, list what they liked and didn't like, and offer suggestions. With this survey, you can gather valuable feedback to make meaningful improvements to your online store.

10. Customer Satisfaction Survey

If you're looking for a customer satisfaction survey template, this seven-page option is a great pick. It stands out with vibrant colors, attractive fonts, and buttons that enhance its visual appeal. The questions are designed to gauge customer satisfaction levels, making it highly effective.

Recent research underscores the importance of colors in prompting responses from customers. Moreover, this template is easily customizable to suit your exact needs. You can personalize it with your company logo, contact details, and adjust the questions as necessary, ensuring you gather valuable feedback with ease.

Customer Feedback Survey Best Practices

If you've read this far along, now's the time when you get the juiciest tips on creating the most productive and actual customer satisfaction surveys.

1. Give Incentives to Customers

Your customers may need a gentle push to provide their opinion at times. Who can blame them? It's a fast-moving world! In order to entice them to take these surveys, make sure to send them an incentive. These incentives can range from discounts, coupon codes, and free resources to gifts.

3. Send Surveys at the Right Time

Surveys can get ignored if the timing is off. For instance, asking a new member of your YouTube channel for a review wouldn't give you much information to work with. Make sure to get your timing right, such as waiting a month after the launch of your product.

4. Keep the Questions Short, Relevant, and Unambiguous

One of the biggest errors when creating surveys for customer feedback is a lack of clarity. Ensure that the customer service survey questions you ask are short and concise to avoid any misinterpretation. Avoid asking complicated questions of your target audience.

5. A/B Test the Surveys

When in doubt about which feedback surveys work most effectively, run a quick A/B test on yours! Take note of the responses between two surveys; you can then choose the one that receives the most accurate responses.

6. Thank Customers for Taking the Survey

It is highly essential to respect the time your customer has taken to participate in your survey. Once you receive user feedback, express your gratitude by writing them a note or adding a bonus gift to enhance the relationship.

The Best Customer Feedback Survey Examples

To ensure you get the job done perfectly on the first try, here are some popular types of customer satisfaction survey examples that can inspire you:

1. Uber

Uber has a simple aesthetic that gets right down to business. It features a star rating system where a user can rate the driver's service. They also provide a text box if a customer wishes to pay the driver a compliment or provide additional feedback.

This works both ways, as the driver also has the opportunity to rate their passenger. Based on these ratings, an Uber customer can choose to reject a ride from a low-rated driver, and conversely, the driver can decline a ride request from a low-rated customer.

2. Amazon

Amazon surveys serve as one of the best customer feedback examples in the market, with a primary focus on cultivating loyal customers through an understanding of their satisfaction levels.

The retail giant takes customer feedback seriously, especially for those who have had an unpleasant experience, and ensures that problems are resolved promptly.

Their survey format includes a star rating system alongside a text box, striking a balance between brevity and the ability to provide detailed feedback. Additionally, customers have the option to attach images and videos to their feedback.

3. Apple

Apple is renowned for simplifying the lives of their customers, and their surveys follow the same principle. The questions are concise, and the multiple-choice options enable a comprehensive exploration of customer perspectives.

4. Hubspot

These surveys perform exceptionally well due to their simplicity. Users can express their reactions by selecting an emoji and providing further details about their response. HubSpot also facilitates users in taking these surveys directly from their email, eliminating the need for redirection to an external link.

5. McDonald's

McDonald's, a global fast-food chain serving millions of customers daily, stands out for the relevance of its surveys. The feedback survey includes the receipt of the order, ensuring that the reviews are as accurate as possible.

6. Paytm

Paytm is known for actively listening to its customers. Their customer feedback survey relies on a numbered score system, providing a swift resolution process. This allows customers to personally report glitches, and in return, they receive acknowledgment and are informed when the issue is resolved.

7. Drift

Drift utilizes a Net Promoter Score (NPS) survey to gather customer feedback. NPS is a crucial metric for assessing customer satisfaction in the SaaS industry, and Drift's survey focuses on a single question: the customer's likelihood to recommend their services.

More Survey Templates

And that's a wrap! Here are our top 10 customer feedback survey templates to help you start gathering feedback. Remember, the best surveys are short and simple. Feel free to customize these templates to fit your business and meet the needs of your unique customers.

We hope these templates give you valuable insights into what your customers love about your product. If you need any help getting started, our team is here to support you every step of the way.