Improve customer experience with actionable customer feedback.
Create professional customer satisfaction surveys in a few clicks.
Use smart features to increase exposure & completion rates, collect more data and summarize feedback with AI. Learn more ↓
Measure your customer satisfaction levels over time. Calculate an overall score. Analyze specific parameters.
Use AI to summarize qualitative feedback on factors influencing purchases.
Discover optimization potentials and collect customer ideas for improvement.
Capture user's firmographic and socio-demographic data to build customer profiles for your segments.
Satisfactory customer experience is what makes or brakes your business in the long term, as it's basically what your customers decide to pay you for, over your competitors. High levels of customer satisfaction go hand in hand with increased customer loyalty and repeat business, but also with positive word-of-mouth recommendations driving new business.
Creating a customer satisfaction survey is easy with an online survey maker like involve.me.
Simply drag & drop your questions onto the canvas. Pick all the question types you need. Adjust the design to your brand guidelines.
Publish your survey as an involve.me link, or as an embeddable snippet.
Best practices for designing customer satisfaction surveys
Identify and prioritize key aspects of the customer experience you want to measure and tailor questions accordingly. Answers need to be quantifiable, if you want to measure them, that's why scales with (hidden) numerical values are a great option.
Knowing what needs improving is a good start. But you also need to figure out what exactly is not working and how to make it better. Ask open-ended questions to discover the reasons for lower ratings and get input on how to resolve those issues.
Don't ask more questions than absolutely necessary. Break your survey into multiple steps and display your questions one at a time. Use features like partial submissions to view responses from abandoned surveys.
Employ conditional logic to display relevant follow-up questions based on participants' responses. Avoid unnecessary and off-tone questions.
Offer a variety of response options, such as multiple-choice, yes or no, Likert scale, and open-ended questions, to prevent response fatigue and gather diverse feedback. For questions with numerous answer choices, consider using drop-down menus. Maintain consistency in answer ranges for scale questions to ensure comparability.
Send surveys at strategic times, such as after a purchase or a high-value interaction, to capture feedback when it's most relevant. Use pop-ups on your website, email invitations, or add printed QR codes to your packaging to increase exposure. Use CSAT surveys to re-engage inactive customers, before they churn.
There is no standardized set of questions for customer satisfaction surveys.
But there are common themes that many businesses follow when designing their surveys, such as overall satisfaction, repeat purchase intent, willingness to promote, and of course the decision-influencing factors.
Quantify overall satisfaction with a simple rating question. Place either at survey's start (top of mind answer), or end (well considered answer).
Overall satisfaction is a composite metric summarizing the experience across various parameters. Use this question to identify primary factors driving the overall rating.
Find out not only what influences the satisfaction rates, but also what to focus on and how exactly to provide a better solution.
Get a clear answer about the repeat purchase intent of the customer. Provide as few answer options as possible ("Yes", "No", "Don't know yet").
Assess the customer's willingness to promote your company. Use a longer range of answer options (5-10), from "Not at all", to "Very likely".
Delve deeper by prompting customers to rate specific aspects of their experience, such as the product quality, delivery process, installation service, and customer support.
Customer satisfaction survey examples & templates
Want to get started quickly? Pick a straightforward rating survey to track overall customer satisfaction over time. For deeper insights into the factors affecting customer satisfaction, deploy one of the more advanced customer satisfaction surveys. Trigger these surveys on a purchase confirmation page, embed them in your customer portal, or send them via email to recent customers.
Present a straightforward survey, inviting your visitors to rate their overall purchase experience and elaborate on the factors that influenced their decision.
Feature an advanced survey prompting visitors to rate various aspects of their purchase experience. Collect their email addresses for follow-up communication.
Use an in-depth survey to gather qualitative insights into purchase decisions by employing guided, conditional questions.
Derive actionable insights from your survey
Customer satisfaction is a subjective measure, influenced by various factors such as product quality, customer service, pricing, convenience, and more. A well designed survey will help you identify factors driving changes in satisfaction levels for different customer segments, as well as tell you what measures to take.
Use our pre-built dashboards to view detailed metrics for closed-ended questions from your survey, as well as interaction stats like engagement & completion rates, or drop-off points.
Don't waste your time cleaning, categorizing & counting open-ended feedback. Make use of our AI reports to crunch data, extract main insights and get suggestions for next steps.
Interested in a specific customer's answers? Easily jump into their profile and view the details of their feedback. Review their previous interactions on a timeline.
Why wait? Start tracking customer satisfaction now.
Many ways to get your survey in front of your visitors
Create customer satisfaction surveys that will work great on any device, in any setting. Embed your survey within your page content, trigger them as a pop-up, or publish them as a full landing page.
Have your survey pop-up as a modal over a page. Choose from multiple triggers, like a button click, page load, time on page, or exit intent.
Embed your survey into any block on a page. The survey will responsively adapt to the block's constraints.
Make your fullscreen survey the only content on a page.
Let your survey slide in from the side upon button click, page load, time on page, or exit intent.
Place a label at one of the edges of a page and have your survey slide in from the side when the label is clicked on.
Place a chat-like button in the corner of a page and have your survey expand upon button click.
Use our Shopify and Wordpress plugins to smoothly embed your survey into your website.
Using a different CMS? Simply copy & paste our short code snippet where you want our survey to appear.
Better performance in every aspect
Our intuitive drag & drop editor simplifies the process of creating professional surveys from scratch. Whether you seek inspiration or guidance, use our AI generator or select a pre-built template.
Effortlessly integrate text, images, videos, animated GIFs, buttons, drop-down menus, rating scales, and sliders into your surveys. And that's just the beginning.
Customize every detail to align with your brand identity, from colors and fonts to corner roundness and transparency.
Share your survey either as a standalone landing page, a responsive embed in your website or a pop-up with custom trigger events.
Invite chosen contacts via email to provide their feedback. Generate a unique QR code and short URL for easier sharing.
Use coupon codes or anonymous mode to motivate more users to participate.
Implement powerful form validation rules to ensure your customer data is clean, emails and phone numbers exist and meet your criteria. Password-protect your survey and limit submissions per user.
Use conditional logic to show only relevant questions and collect more data.
Calculate scores based on your chosen criteria and have AI categorize your participants and their feedback.
Take your data analysis to the next level. Get rid of manual classification. Summarize your data and spot interesting findings automatically.
Our AI insights tool swiftly processes both quantitative and qualitative data, providing you with a summary of results, including valuable conclusions and recommendations.
Use pre-built dashboards to analyze important interaction metrics and view detailed submission data.
Display different outcome messages, or redirect to different destinations.
Send thank you emails to participants, or notifications to your team.
Sync segmented contact lists & submission data with your spreadsheet, CRM or email marketing tools to take immediate action.
Join the 3.000+ businesses using involve.me daily
A feature for any need
Use contact profiles to view all collected data for a specific participant.
Block repeat submissions. Password-protect projects. Set expiration dates & participant number limits.
Only accept submissions with valid email addresses and phone numbers.
Block submissions with personal or disposable email addresses.
Assign numerical values to answers & easily create formulas with functions & conditional logic.
Guide users to different pages & questions depending on what they answer.
Send email confirmations to users who interacted with your content instantly and use variables to customize.
Send email notifications with collected data to yourself or your team whenever a visitor submits a form.
Personalize follow-up questions using previous participant answers & data.
Save data from the URL, pipe values to the text and prefill or hide personal data fields.
Let AI create individual text feedback for your users from custom prompts.
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