The successful candidate will be in charge of the top of the funnel. They will be responsible for all external, online acquisition marketing, managing the strategy, execution, and optimization across channels in order to increase traffic and leads generated by digital marketing strategies.
Your Responsibilities:
Campaign Development: create and execute multi-channel campaigns to attract potential customers and generate high-quality leads.
SEO and Content Strategy: develop and implement SEO strategies and content plans to drive organic traffic.
Paid Advertising: manage and optimize PPC campaigns across platforms like Google Ads, LinkedIn Ads, and Quora Ads.
CRM: set up a new customer relationship management tool fitting to our on-scale SaaS profile.
Lead Nurturing (Early Stages): design initial lead nurturing workflows to engage and educate prospects.
Landing Page Optimization: create and optimize landing pages to improve conversion rates.
Analytics and Reporting: track and report on key metrics such as ROAS, traffic, lead volume, and campaign performance, using insights to identify trends & optimize future efforts.
Testing: plan, execute and measure conversion tests; define and set conversion points and optimize the user/lead funnel.
Self-Initiative: Evaluate emerging digital marketing technologies & trends, and proactively suggest new and creative growth strategies.
Your Skills:
SEO and SEM Expertise: in-depth knowledge of SEO best practices and experience managing SEM campaigns, especially Google Ads proficiency.
Content Marketing: strong understanding of how to leverage content to attract and engage prospects.
Proficiency in marketing automation and CRM systems: Experience with tools like Brevo (Hubspot, or similar) for managing lead generation and early nurturing campaigns.
Data Analysis: ability to analyze campaign performance and adjust strategies based on data.
Project Management: strong organizational skills to manage multiple campaigns simultaneously, with the ability to meet tight deadlines in an environment with competing priorities.
Expertise: knowledge of latest web design, digital marketing & search engine trends and best practices.
Adaptability: ability to quickly adapt to new information, technologies and processes.
Your Qualifications:
Bachelor’s degree in marketing, business, or a related field.
Minimum 3-5 years of experience in demand generation, preferably in a B2B or SaaS environment.
Experience in email marketing & nurture campaign with basic HTML knowledge.
Excellent or (near) native English language skills.
Our Offer:
A job in a fun, innovative and dynamic work environment.
Working alongside experienced and successful entrepreneurs.
Be part of a fast growing company with an international customer base.
Help shape the future of our marketing activities.
Flexible working hours (including home office).
Compensation starts at 3.500 EUR gross, but is negotiable according to experience.