Improve your website with actionable user feedback.
Create professional website feedback surveys in a few clicks.
Use smart features to increase exposure and response rates, collect more data, and extract insights easily with AI.
Enhance the user experience by identifying areas for improvement, be it on your website or product.
Capture user's firmographic and demographic data, preferences and opinions, to build customer profiles.
Identify missing content on your website and find ideas for new topics to cover on your blog or newsletter.
Give your visitors a quick and easy way to notify you when something isn't working on your website.
Maximizing website conversions is crucial, given the costs associated with driving traffic. While standard analytics tools can flag areas that need improvement, they often fall short in pinpointing solutions. Direct visitor feedback is invaluable for identifying specific areas to optimize, ultimately saving time and resources in the process.
Creating a website feedback survey is easy with an online survey maker like involve.me.
Simply drag & drop your questions onto the canvas. Pick all the question types you need. Adjust the design to your brand guidelines.
Publish your survey as a pop-up or an embeddable snippet.
Best practices for designing website feedback surveys
Identify and prioritize key aspects of the website experience you want to measure and tailor questions accordingly. Using scales with hidden numerical values is an excellent option for quantifiable answers.
While knowing what needs improvement is a good start, it's essential to pinpoint exactly what isn't working and how to enhance it. Asking open-ended questions can uncover the reasons behind lower ratings and solicit input on resolving these issues.
Don't ask more questions than absolutely necessary. Break your survey into multiple steps and display your questions one at a time. Use features like partial submissions to view responses from abandoned surveys.
Use conditional logic to hide & show different follow-up questions based on participants' provided values. This approach minimizes unnecessary inquiries and ensures questions align with the appropriate tone.
Offer a variety of response options, such as multiple-choice, yes or no, Likert scale, and open-ended questions, to prevent response fatigue and gather diverse feedback. For questions with numerous answer choices, consider using drop-down menus. Maintain consistency in answer ranges for scale questions to ensure comparability.
Send surveys at strategic times, such as after high-value interactions, a certain time on site, or on exit-intent, to capture feedback when it's most relevant. Use side labels or pop-ups to increase exposure.
While there's no standard set of questions for website feedback surveys, many businesses follow common themes when designing them.
These themes often include an overall experience rating, open feedback and suggestions, bug report collection, and specific questions about factors influencing the user experience.
Quantify overall satisfaction with a simple rating question. Place either at survey's start (top of mind answer), or end (well considered answer).
Overall experience is a composite metric summarizing the experience across various parameters. Use this question to identify the primary factors driving the overall rating.
Find out not only what influences the experience rating, but also how exactly to provide a better solution. Use an open feedback format.
Provide your visitors with a simple way to notify you about errors. Collect open feedback, plus ask for the URL, and/or a screenshot.
Depending on your positioning, you might not want to adapt your website to the wrong audience. Ask questions that will help you identify the customer profile of your visitor.
You can also decide to dig a bit deeper and ask your visitors to rate specific aspects of the website experience, like different types of content, navigation, search, forms...
Website feedback survey examples & templates
Get started with a simple survey and track your visitors' website experience rating over time. Use a more advanced survey to collect bug reports & improvement feedback. Conduct comprehensive UX surveys to analyze the performance of your website's various components.
Display a simple pop-up survey, asking your visitors to rate their experience and explain what influenced their decision.
Show a simple slide-in survey, designed for reporting issues with your website or missing content/functionality.
Provide an advanced slide-in survey that categorizes visitor feedback and collects contact data for a follow-up.
Trigger an exit intent pop-up survey, that collects visitors' in-depth UX feedback through guided, conditional questions.
Derive actionable insights from your survey
Website experience is a subjective matter, influenced by various factors such as different kinds of website content, navigation, search, contact & subscription options, and more. A well designed survey will help you identify factors driving changes in the website experience, and tell you which measures to take.
Use our pre-built dashboards to view detailed metrics for closed-ended questions from your survey, as well as interaction stats like engagement & completion rates, or drop-off points.
Don't waste your time cleaning, categorizing & counting open-ended feedback. Make use of our AI reports to crunch data, extract main insights and get suggestions for next steps.
Interested in a specific contact's answers? Easily jump into their profile and view the details of their feedback. Review their previous interactions on a timeline.
Why wait? Start measuring your website experience now.
Many ways to get your survey in front of your visitors
Create website feedback surveys that will work great on any device, in any setting. Embed your survey within your page content, trigger them as a pop-up, or publish them as a full landing page.
Place a label at one of the edges of a page and have your survey slide in from the side when the label is clicked on.
Place a chat-like button in the corner of a page and have your survey expand upon button click.
Have your survey pop-up as a modal over a page. Choose from multiple triggers, like a button click, page load, time on page, or exit intent.
Let your survey slide in from the side upon button click, page load, time on page, or exit intent.
Embed your survey into any block on a page. The survey will responsively adapt to the block's constraints.
Make your fullscreen survey the only content on a page.
Use our Shopify and Wordpress plugins to smoothly embed your survey into your website.
Using a different CMS? Simply copy & paste our short code snippet where you want our survey to appear.
Better performance in every aspect
Our intuitive drag & drop editor simplifies the process of creating professional surveys from scratch. Whether you seek inspiration or guidance, use our AI generator or select a pre-built template.
Effortlessly integrate text, images, videos, animated GIFs, buttons, drop-down menus, rating scales, and sliders into your surveys. And that's just the beginning.
Customize every detail to align with your brand identity, from colors and fonts to corner roundness and transparency.
Share your survey either as a standalone landing page, a responsive embed in your website or a pop-up with custom trigger events.
Invite chosen contacts via email to provide their feedback. Generate a unique QR code and short URL for easier sharing.
Use coupon codes or anonymous mode to motivate more users to participate.
Implement powerful form validation rules to ensure your customer data is clean, emails and phone numbers exist and meet your criteria. Password-protect your survey and limit submissions per user.
Use conditional logic to show only relevant questions and collect more data.
Calculate scores based on your chosen criteria and have AI categorize your participants and their feedback.
Take your data analysis to the next level. Get rid of manual classification. Summarize your data and spot interesting findings automatically.
Our AI insights tool swiftly processes both quantitative and qualitative data, providing you with a summary of results, including valuable conclusions and recommendations.
Use pre-built dashboards to analyze important interaction metrics and view detailed submission data.
Display different outcome messages, or redirect to different destinations.
Send thank you emails to participants, or notifications to your team.
Sync segmented contact lists & submission data with your spreadsheet, CRM or email marketing tools to take immediate action.
Join the 3.000+ businesses using involve.me daily
A feature for any need
Use contact profiles to view all collected data for a specific participant.
Block repeat submissions. Password-protect projects. Set expiration dates & participant number limits.
Only accept submissions with valid email addresses and phone numbers.
Block submissions with personal or disposable email addresses.
Assign numerical values to answers & easily create formulas with functions & conditional logic.
Guide users to different pages & questions depending on what they answer.
Send email confirmations to users who interacted with your content instantly and use variables to customize.
Send email notifications with collected data to yourself or your team whenever a visitor submits a form.
Personalize follow-up questions using previous participant answers & data.
Save data from the URL, pipe values to the text and prefill or hide personal data fields.
Let AI create individual text feedback for your users from custom prompts.
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