The Best Online Quiz Makers in 2025

Interactive content is king as more than 88% of marketers use it as a part of their engagement strategy.

Therefore, choosing the right online quiz tool has become more critical than ever. The interactive quiz maker should be user-friendly, offer extensive customization, provide insightful analytics, allow for seamless integrations, all at an affordable price.

To make your job easier, I will be reviewing the top-rated online quiz maker software of 2023, offering you a comprehensive guide to choose the tool that best fits your needs.

Why Your Website Needs a Quiz?

Online quizzes present a win-win scenario for your website. Let’s explore its significance from both the user's and the marketer's perspective.

From a User’s Perspective

• Personalized Experience

According to a report by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences, underlining the impact of quizzes as an effective personalization tool.

Users are required to answer a series of questions, and after that they receive results tailored to their preferences or needs, whether that's product recommendations, advice, or insights about themselves.

An example of this can be seen in the online pet food retailer Sundays for Dogs. They use a quiz to understand the dog's breed, weight, and lifestyle, which allows them to generate a personalized product recommendation. It even provides meal price comparisons, tailoring the experience directly to the potential customer's pet and budget.

• Interactive Engagement

Unlike standard, static content, quizzes offer a vibrant, interactive element to your website. Quizzes pique users' curiosity and encourage them to engage directly with the content. This active involvement makes their experience on your site more captivating and leaves a lasting impression.

A successful example of this strategy is from the cosmetics company, Sephora. They utilize a quiz called the "Foundation Finder" on their website to help customers determine the best product for their skin type and needs. The interactive nature of this quiz not only makes shopping more engaging for customers but also assists them in finding the best product, enhancing their overall shopping experience.

• Value and Learning

Potential customers often find quizzes to be both enjoyable and educational. They may uncover a new product perfectly suited to their lifestyle, or deepen their understanding of a particular subject, or even gain insights into their own preferences or habits.

The "What's Your CQ?" is a great example of offering value and learning. Car enthusiasts can test their knowledge about various models of Corvettes. Not only is this quiz engaging for fans, but it also provides them with new information about their favorite car, adding value to their website visit.

From a Marketer’s Perspective

• Lead Generation

Quizzes serve as an influential instrument for generating leads. It provides valuable outcomes, such as insights or personalized recommendations in exchange for contact information, thus marketers can bolster their email database or generate promising leads. For example, Z Gallerie, a home furnishing company, uses a style personality test to attract leads.

• Customer Insight

Quizzes allow marketers to gain meaningful insights about their audience, such as their preferences, habits, or desires. This invaluable data can guide the development of products, shape marketing tactics, and facilitate personalized interactions. An example is skincare brand Murad, which uses an interactive quiz on their site to understand their customers' skin concerns and recommend appropriate products.

• Increased Engagement and Time on Site

Quizzes have the potential to augment user engagement and prolong the duration of user visits to your site, enhancing your site's SEO performance, raising the odds of conversions, and fostering a deeper connection between your brand and audience. Buzzfeed style quiz is a great example of this strategy in action. Their engaging quizzes keep users on their site longer, increase social engagement, and contribute significantly to their site's massive traffic

Now that we know how important quizzes are for your website, let's check out the top platforms set to revolutionize your quiz strategy in 2023, whether it's for enriching education, boosting marketing efforts, or simply injecting some fun into user engagement!

1. involve.me

An outstanding platform among online quiz creators is involve.me. This drag-and-drop builder is designed to transform how you engage with your audience, streamline data collection, and automate your processes. Its potent blend of ease-of-use, personalization, hundreds of templates and built-in analytics makes it a formidable choice for individuals and businesses alike.

With involve.me, you can create different types of quizzes, such as assessment quiz, trivia quizzes, personality type quizzes, and much more. It allows you to connect with your audience on a deeper level and gain valuable audience insights.

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Key Features

involve.me offers an array of intuitive features designed to enhance your quiz-making process:

• Logic Jumps: Direct your users to various pages and questions based on their responses, tailoring an individualized experience for each participant.

• Native Integration: Seamlessly connect involve.me with your other applications - from CRM to ESPs and productivity tools. This feature allows you to synchronize data and automate various processes across marketing, sales, customer support, and project management.

• Payment Integration: Effortlessly integrate online payments into your forms using Stripe, PayPal Business, Square, Mollie, and Braintree. involve.me also supports handling subscriptions in multiple currencies.

• Hidden Fields and Answer Piping: These features allow you to store data from the URL, customize follow-up questions using previous participant responses, and prefill or hide personal data fields.

• Custom Scoring: Personalize your quizzes by assigning positive or negative values to each answer.

• Custom Calculations and Outcome Logic: Easily create Excel-type formulas with conditional logic and set different end pages based on custom logic rules.

• Pop-ups & Embeds: Publish your engaging quizzes on your website as embeds or pop-ups, triggered based on user behavior.

Pricing

involve.me offers four pricing tiers, each designed to cater to different needs and budgets:

• Free ($0/mo): Users can manage three live projects and receive up to 100 submissions per month. They have access to LPs, embeds & pop-ups, custom languages, and over 200 design templates. They can use quizzes, surveys, forms & funnels, test paid features, and benefit from a 30-day data retention.

• Basic ($39/mo): This plan provides up to 1,000 submissions per month and includes 3,000 email invites. Users can manage 5 live projects, are granted 50 AI credits per month, and the plan supports one user. It allows the use of one custom domain, embeds on one website, and offers unlimited data retention. In addition to all Free plan features, it includes personalization, calculators & formula builder, data exports in both CSV and XLSX, over 40 integrations, and live support.

• Pro ($79/mo): This tier offers up to 5,000 submissions per month and 15,000 email invites. Users can manage 15 live projects and receive 100 AI credits per month. It supports three users, two custom domains, and embedding on three websites with unlimited data retention. The plan builds on all Basic features and adds five custom fonts, connections to three payment accounts, the removal of the involve.me watermark, and integrations like Hubspot and Pipedrive. It also introduces CAPTCHA and form validation and lets users view partial submissions.

• Business ($159/mo): The top-tier plan allows users to manage 30 live projects, and it offers up to 15,000 submissions per month and 45,000 email invites. It grants 200 AI credits per month, supports five users, and includes use of five custom domains with embedding on five websites. This plan offers custom data retention and encompasses all Pro features. It also introduces 15 custom fonts, connections to 10 payment accounts, and the Net Promoter Score®. Integrations expand to Salesforce, Marketo, Ortto, and Salesmanago, and users benefit from webhooks and priority support.

2. Outgrow

Meet Outgrow, a versatile and user-friendly online quiz maker tool designed to engage your target audience while driving conversions and lead generation. Equipped with a dynamic interface and advanced features, Outgrow is more than just a quiz platform - it's your comprehensive tool for interactive content creation, be it quizzes, calculators, surveys, forms, chatbots, assessments, polls, or giveaways.

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Key Features

Outgrow presents an impressive array of features aimed at enhancing the quiz-making process:

• Interactive Content: Outgrow enables you to create a variety of interactive content from quizzes to giveaways and chatbots, all designed to boost your marketing efforts.

• Drag-and-Drop Quiz Builder: Easily build quizzes from scratch or choose from over 1000+ ready-made templates tailored for various industries. Customize your chosen quiz template to reflect your brand.

• Branching Logic and Conditional Messaging: Add a personalized touch to your quizzes, presenting potential customers with question paths and messages based on their responses.

• Embedding Options: Once your quiz is ready, choose from various embedding options, including email, sidebar, modal popups, full screen, chatbot, or floating rectangle.

• Analytics and Integrations: Outgrow's real-time analytics let you identify patterns in your quizzes for better adjustments. Integrations with several online marketing tools and email marketing platforms like MailChimp, AWeber, and ActiveCampaign streamline your workflows.

• Custom Branding: Outgrow allows full customization of the quizzes to match your brand identity, including logos, colors, and fonts.

Pricing

Outgrow offers various pricing options, including a 7-day free trial:

• Freelancer Limited: At $14/month, this plan offers basic version limited features.

• Freelancer Pro: Priced at $25/month, this plan expands on the Freelancer Limited's offerings.

• Essentials: For $95/month, gain access to additional features and capabilities.

• Business Plan: Aimed at larger businesses, this plan costs $600/month (billed annually) and provides the premium version (full suite of Outgrow's services and features).

3. ProProfs Quiz Maker

ProProfs Quiz Maker is a flexible, user-friendly online quiz platform that simplifies quiz creation and participation. Known for its variety of features and customization options, ProProfs caters to diverse quiz types and requirements. Its vast quiz question library accelerates the quiz creation process and accommodates diverse use cases - from math quizzes to Facebook and personality quizzes.

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Key Features

ProProfs Quiz Maker is packed with features designed to make quiz creation and management an easy process:

• Question Bank: With over a million ready-to-use questions, ProProfs eliminates the time-consuming process of question creation.

• Automated Grading: Pre-assign grades to correct answers for automatic grading, saving you time and effort.

• Customization Options: Brand your quizzes with your logo, background, color schemes, and more.

• Ready-to-Use Templates: Choose from 100+ professionally built interactive templates to create your quiz in under five minutes.

• Advanced Reporting and Analytics: Understand your quizzes' performance and insights with ProProfs' advanced analytics.

• Lead Forms: Capture quiz-takers' information efficiently with customizable lead forms in lead generation quizzes.

• Completion Certificates: Customize and issue completion certificates automatically to your quiz takers.

• Email Integrations: Seamlessly integrate with email platforms for efficient communication.

Pricing

ProProfs Quiz Maker offers four pricing tiers:

• Free: This version only allows public quizzes and includes advertisements. It doesn't offer reports.

• Essentials: For $20/month (billed annually), get unlimited quizzes & attempts, reports & tracking, branding, lead offers, social media platforms and email integrations, and the ability to sell quizzes.

• Business: For $40/month (billed annually), get everything in the Essentials plan plus private quizzes, timed exams, question banks, advanced reports, and more.

• Business+: For $200/month (billed annually), get access to unlimited quiz takers, an assessment library, API, certificates, multiple instructors, and more.

4. Typeform

Typeform is an engaging and versatile online quiz maker designed to promote user interaction, generate leads, and bolster brand awareness. Known for its attractive and intuitive interface, Typeform goes beyond being a mere form tool, providing an intuitive quiz maker that enhances the experience for both creators and participants.

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Key Features

Typeform comes with an array of features tailored for quiz creation and management:

• Ready-to-Go Templates: Choose from a variety of customizable templates, including options for eCommerce lead generation and social media quizzes.

• Multimedia Integration: Enliven your quizzes by incorporating images, GIFs, and videos into your questions.

• Piping Feature: Personalize your quiz and address participants by their names for an immersive experience.

• Visitor Behavior Tracking: Monitor participant behavior and performance with integrated Google Analytics support.

• Tool Integrations: Seamlessly integrate with various marketing tools such as Mailchimp, Intercom, HubSpot, and Google Tag Manager for broader functionality.

• Automated Scoring: Save time by setting up automatic scoring for your quizzes.

• Mobile-Friendly: Ensure participants can take quizzes from any device with a responsive and mobile-friendly design.

Pricing

Typeform's pricing model provides users not just a powerful quiz maker, but also a comprehensive form and survey builder:

• Free: At $0, receive up to 10 responses per month.

• Basic Plan: At $25 per month, receive up to 100 responses per month.

• Plus: At $50 per month, receive up to 1,000 responses per month, with no Typeform branding.

• Business: At $83 per month you get premium plan, receive up to 10,000 responses per month, along with detailed analytics.

5. Wufoo

Wufoo is a cloud-based platform that offers a robust form builder for creating interactive quizzes, comprehensive surveys, and dynamic forms. As an industry leader, Wufoo is trusted by renowned brands such as Amazon and Disney due to its award-winning interface, ease of customization, wide range of quiz templates, and detailed reporting features. Wufoo's flexibility makes it a preferred tool for growing businesses seeking a scalable quiz creation solution.

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Key Features

Wufoo offers a set of features that make it both a convenient and powerful tool for quiz creation:

• Online Quiz Builder: Create quizzes easily with a drag-and-drop feature, requiring no coding skills.

• Customization and Branding: Personalize your quizzes with custom themes and logos to match your brand identity.

• Templates: Choose from a variety of pre-made templates to Personalize the appearance of your quizzes.

• File Uploads: Easily upload and store files in your account for future reference and access.

• Reports and Analytics: Wufoo provides robust reporting features to help you analyze responses and track your quiz's performance.

Pricing

Wufoo offers a range of pricing plans tailored to different user needs:

• Free: At $0 per month, create and share basic forms and collect a limited number of responses.

• Starter: At $14.08 per month, enjoy features like custom branding, workflow automation, and confirmation emails.

• Professional: At $29.08 per month, create unlimited capture forms, add extra users, and collect payments.

• Advanced: At $74.08 per month, increase your maximum entries, users, file storage, and API requests for more comprehensive data collection.

• Ultimate: At $183.25 per month, enjoy all features available in the 'Advanced' tier with increased limits to manage all your data collection and automation needs.

6. Interact

Interact is one of the top-rated online quiz maker designed to drive traffic to your website, segment your audience, and capture leads. Inspired by popular "Buzzfeed-style" quizzes, Interact leverages the power of engagement to assist businesses in their growth strategies. It is and amazing platform for creating personalized quizzes and delivers an immersive quiz experience while offering the tools necessary to enhance your brand visibility.

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Key Features

• Three types of quizzes: personality tests, scored quizzes, and multiple-choice quizzes.

• Over 800 pre-designed templates in more than 40 categories.

• User-friendly drag-and-drop builder for creating quizzes.

• Customizable quiz design to match your brand aesthetics.

• Conditional logic for personalized question and outcome paths.

• Integration with Google Analytics and Facebook Pixel for tracking conversions.

• Customizable results page for different outcomes of the same quiz.

• GDPR-compliant to ensure user data privacy.

• Lead capture and audience segmentation functionality.

• Multiple question formats to suit various types of quizzes.

• Integrates with major email marketing and automation tools.

Pricing

• Free: Create unlimited quizzes. No custom branding, lead generation, or quiz analytics.

• Lite: $27/month. Includes all Free features plus branding, lead generation, and quiz analytics.

• Growth: $53/month. Includes all Lite features with additional advanced features.

• Pro: $125/month. Includes all Growth features with higher limits and premium features.

Note: All prices are billed annually. A 14-day free trial is available to test out the premium features.

Wrap Up

Online quizzes are a critical marketing tool for engaging audiences, collecting data, or making learning more interactive. The platform you choose must be dynamic, intuitive, feature-rich, and versatile, catering to your specific requirements. After our thorough review, involve.me sets a benchmark with its comprehensive suite of features, ease of use, and excellent value for money. Start creating more impactful quizzes today - give involve.me a try!