Whether you're targeting millennials, retailers, or increasing your brand presence, surviving in the ecommerce space is not easy. You have to stand out from the rest, and there are a number of strategies you can use to achieve this.
And if you’re using WooCommerce, you’re already on the right path.
WooCommerce, an open-source e-commerce solution, is rapidly emerging as one of the most popular online store builders. It’s free to use, fun to set up, and is widely supported with a massive blogging community behind it.
However, you still need some tips and tricks to scale up your WooCommerce and boost online sales. Here're some effortless strategies you can implement today:
1. Offer Coupons
Consider implementing a coupon code system for your WooCommerce store. This system will enable you to attract more customers who might not have considered shopping with you otherwise, as they can take advantage of attractive deals and discounts.
And if you have a discount coupon code system, it will also mean your customers are getting discounts, which will keep loyal organic traffic on your site and generate repeat business.
Coupons spread the word about your WooCommerce store. And since the deal can be customized, it is an excellent opportunity to leverage the data from past promotions and purchase history, and come up with an irresistible offer.
You can also control the impact, validity duration, and target customers.There are WooCommerce coupon plugins, such as Smart Coupons, that allow you to create appealing display coupons.
As per stats, online coupon users spend 24% more as compared to regular shoppers.
Offer coupons to customers with a giveaway page like in the example below.
Here's a guide on how to create a similar giveaway page for your WooCommerce store.
Consider Adding Discounts to Lead Forms As Biko Did:
Or you can use limited-time offers and creative visuals, and create customer reward programs. Also, ensure that you use different distribution marketing channels and interactive content.
2. Embed Quizzes and Surveys
There are many benefits of quizzes in online stores. They can help to:
Improve customer experience and engagement
Improve search engine rankings
Provide product suggestions
Provide excellent customer service
Gather data about your audience
Reduce cost per lead
Grow your email list
Drive online sales
Brands like Sephora are doing a great job at it. It has a page called Quizzes & Buying Guides where they show many quizzes, including skincare quiz, mascara quiz, and lip quiz. Visitors take these quizzes to get relevant product recommendations.
Create Your Own Quiz
Start with a template code free
Surveys, on the other hand, can help you increase sales by identifying areas for improvement and recognizing your strengths.
What's more, it helps you build awareness about your product bundles, understand your potential customers better, get feedback from staff, and do WooCommerce Cross Sell.
Here's an example of an e-commerce survey from the ASOS brand.
They ask for a star rating and encourage their buyers to leave public customer reviews.
Since we're speaking about interactive marketing tools, you might also want to consider up-sell pop up. Check this article to learn how to create a pop up for your store without coding.
3. Leverage Commercial Holidays
The festive season presents an ideal opportunity for all ecommerce stores to focus on enhancing shopping cart conversions.
People are motivated to purchase more because of the wide variety of special offers, good pricing, and festive vibes which are the part and parcel of holidays.
Naturally, commercial holidays are sales events that see massive sales activities. As per stats , holiday sales crossed the trillion-dollar mark for the first time in 2019.
Black Friday and Cyber Monday events are already a staple of WooCommerce marketers. Other events, such as Singles Day in November, can also be incorporated into your effective sales strategy.
Shopping top-selling/ bundle products as Amazon does is a great way to leverage commercial holidays:
Other Excellent Tips to Boost Sales During Commercial Holidays:
Give out exciting offers for first-time buyers
Up-sell products and cross-sell products
Retarget your existing customers
Update product descriptions by adding more visuals
Include countdown for offers, giving your site a festive look
Offer free shipping and easy return
Run email marketing campaigns to present special offers
Build a customer base prior to sale season
4. Flash Sales
Flash sales, also called the deal of the day, can increase lead conversion, improve brand visibility, boost loyal customers, sell products that are not in demand, eventually decreasing cart abandonment rate.
This technique works as flash sales play upon the sense of urgency. Buyers can actually see the number of available physical products stock going down. Couple it with a visible ticking timer, and flash sales will do the job.
Send out emails to customers, promote flash sales via social media and push notifications in each product category. You'll see how adding flash sales to specific categories will lead to increased traffic on those categories.
MAC Cosmetics achieved success with their promotional email by offering discounts on additional products:
In their concise cart email, MAC Cosmetics included the discount amount and emphasized the limited-time offer. The "Shop" call-to-action (CTA) entices shoppers to click and explore the discounted items.
The company analyzes customer purchases to identify which link products should be discounted and to discover cross selling opportunities and the final price of product variation.
5. Make Your Products Easy to Find
Many visitors who scour through pages will never reach the cart button.
Make sure that the product page of your WooCommerce store is easy to access. Plus, the checkout process should be quick and easy too. Incorporate features such as filters, menu elements, price sort, and so on.
For that, you need to install good themes that already have these features. However, if your theme does not have all the key features, you can always use a premium plugin.
Plugins like the YITH WooCommerce Essentials kit can be very helpful at the start. It comes with additional features for ajax search, product comparison, product filters, product image zoom, cart recovery, quick view, wishlist, shop infinite scroll, product add-ons, catalog mode, and more.
Make sure your potential customers can easily find the products right for them. You can create your own Product Finder and embed it into your website. Learn how Tado shop has done it without a single line of code.
Create Your Own Product Finder
Start with a template code free
After finding the right product, your visitors shouldn't have a problem with buying it. The WooCommerce comes with straightforward buy buttons. However, to streamline the process even more, you can use plugins such as Checkout X and WooCommerce Direct Checkout.
Even the price color, the number of items per row, and the way special products are displayed on the site can make a difference.
6. Social Proof Marketing
Social proof marketing is a powerful strategy to boost WooCommerce sales and build trust with potential customers.
One effective technique is to showcase customer reviews for each product on the product list, highlighting positive feedback and leveraging the impact of social proof. Displaying cross-sell pop-ups with beautiful colors can entice online traffic to consider an additional item, increasing the chances of multiple purchases.
Moreover, offering review-based coupons can incentivize customers to leave feedback and, in turn, create a virtuous cycle of increased social proof.
Ensuring high-quality product pictures and a seamless browsing experience can further enhance the single product appeal, encouraging customers to explore more and ultimately lead to a surge in sales for your WooCommerce store.
Wrap-Up
WooCommerce is one of the most popular platforms for creating e-commerce stores. However, you still need some strategies in your arsenal to be able to garner traction and sales.
Increasing your e commerce sale is no easy task. You have put most of your money into advertising, SEO, PPC, Facebook, Twitter, and take care of social proof, product bundles, fraud protection, advanced product information, and flexible pricing rules.
The best way to boost sales is through organic methods. That's why this article discusses some of the easiest ways to increase your WooCommerce sales. It might sound like a lot of work, but by using the tools mentioned in this article, you can already improve your sales funnel and decrease shopping cart abandonment!
Start Now With Lead Generation Quizzes
300+ Editable Drag & Drop Templates
Author
Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.
